Stemming the tide of greenwashing
Wednesday, May 21st, 2008 Posted in Branding and Marketing, Green News | Comments OffThis past week, I was again struck at all of the attention the media is placing on all things “green”. Green really is the new black (though have you noticed that lots of companies are now ...
How Not to Pitch Sustainability
Tuesday, March 4th, 2008 Posted in Branding and Marketing, Green News | Comments OffThis is an email I got today: Hi Alex, ...I’m currently working on behalf of Ethos Water and their ongoing mission to provide clean water to children around the world. I’m reaching out to influential (types ...